Shopify Plus and Shopify Backend Performance Optimization (Part 1)

What Is Backend Performance?

Why It’s So Important

  1. oogle heavily penalizes sites’ SEO ranking that have poor backend performance because it results in a bad customer experience.
  2. Having poor backend performance will result in a subpar customer experience and will have a direct effect on your revenue, conversion rate, and bounce rate. The reason being that most people will only tolerate a TTFB of about 1 second or they’ll get frustrated or distracted. (I know some people might say that’s sad and a reflection of our always on the go, fast food culture, but it’s just the reality right now!)

Full Page Caching

So What Can You Do to Improve it?

To be continued in Part 2…

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eCommerce Web Developer (Magento/Shopify). Remote Worker (currently working from Miami Beach). Business Owner (netalico.com). Cat Lover (Cookie/Fender).

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Mark William Lewis

Mark William Lewis

eCommerce Web Developer (Magento/Shopify). Remote Worker (currently working from Miami Beach). Business Owner (netalico.com). Cat Lover (Cookie/Fender).

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